This post was last updated on March 6, 2026
Added March 6, 2026: The article is from 2012, but the process and advice are evergreen. Tools, programming languages, vendors, and trends are always changing. But the question remains the same. What do your site’s users want? How do you find the answers? Look at the data you have. If you don’t have any existing data, gather data by asking the users.
From Smashing Magazine:
https://www.smashingmagazine.com/2012/05/stop-redesigning-start-tuning-your-site
In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.
Louis Rosenfeld